Tag Archives: emag

eMAG’s Facebook dilemma

So, turns out Facebook might be a shady company. I know. Who’da thunk? While private users have begun to jump ship or at the very least to post memes about Mark Zuckerberg’s peculiar way to drink water, public pages – like eMAG – are having to make a pretty tough decision.

Yet another Facebook scandal

Alright, let’s start with a very brief, by no means, complete summary. Facebook is collecting user data, and this goes quite a bit deeper than what some people like to admit. Call logs, contact lists, even where people live. Pretty useful stuff, one might say. Would come in handy if you were to – oh, I don’t know – create ads to sway people’s opinion on stuff like the 2016 Brexit vote or certain presidential candidates in the US. Well, Cambridge Analytica found a way to collect this data and sold it to customers who in turn used it for… You can do the math. Of course, Mark Zuckerberg distanced himself from these practices in the senate hearing last month, but whether his company will change its data-guzzling ways is more than doubtful.

The convenience of networks

And this is where we all come in, actively this time. The development of Facebook’s user base hasn’t really changed all that much following the latest scandal, but a number of influential personalities have openly encouraged people to delete their account, for example Elon Musk, the CEO of Tesla and Space X. So there is at least a chance that the already sub-optimal public opinion about Facebook could lead to people leaving. The problem is, where to?

You see, people have been concerned about Facebook for a long time, but we’re all so invested in its ecosystem that moving on from it seems like a huge step. You’d have to find services that can do everything you’ve found in Facebook, WhatsApp and Instagram. And ideally, they should have a user base as all-encompassing as these apps, too. Facebook is all about being convenient. Looking for capable alternatives and convincing your family, friends and colleagues to actually use them is anything but that.

Ties that bind

For eMAG the issue is similar, but with a slight twist. For us Facebook’s massive reach means that we can use those existing networks to get word going when we have a promotion event, a new article ready, or our latest issue around the corner. People who are interested share it and all of a sudden 200 people most of our team members have never seen know our release date. That’s just neat! But doesn’t that also mean that we encourage people to stick around on a platform that has done enough shady stuff to deserve being shunned indefinitely?

We’re not pretending that we’re as big as Kanye, but this definitely is a problem that every influencer and page administrator on Facebook needs to be aware of. If you use Facebook for promotion, you bind people to that system and it’s gotten really tough to justify that now.

To leave or not to leave…

So, this is where we’re at. If we quit Facebook, we take the moral high ground. We also throw away most of the promotion work we’ve done since the magazine’s inception. If we stay, we are able to reach a modest, but ever-growing number of readers and can hope to reach people outside the campus on a regular basis.

If you know of any alternatives, please drop us a line, through Facebook, if need be. Every social network has to start with just a handful of users. Maybe you are one of them. We’re definitely open for a service that respects its users.

Text & Picture: Andreas Böhm

Once upon a time …

At our promotion event last week, we had people at our booth contribute to fun short stories. Contributors only were able to see the last sentence or phrase and were asked to continue the story. See what we got out of it. Maybe you’d even like to add to the last one that’s still unfinished. Join us on Facebook and continue the story in the comments’ section.

Once upon a time…

There were seven clueless losers sitting in front of the Hörsaal I waiting for their plane to arrive, they realized they forgot their child at the check-in. The time they arrived at their hotel in Malaga it was already time for breakfast. Obviously Batman didn’t like Blueberry Pancakes, but it always served as an excuse to use that cool helicopter. Sadly he never landed anywhere. So he called Batman, his Bro. He opened a bottle of ‘Brosé’ and cheered “NO HOMO BRO!!” and then he got eaten by the giant shark that jumped on board, luckily I was saved by my pet velociraptor.

Once upon a time..

In a galaxy far far away people had to breathe GLUTEN instead of air which was unfortunate for people who who were gluten-intolerant. That’s why they invented a gluten-filtering mask. Philosophy professors instantly started asking themselves is this meaning of life? And if it was, would it help them discover a way to live forever? Cuz if we live forever we will get in trouble! Or we shouldn’t reproduce anymore. Yes, That’s actually a good idea! But how can we get there? The answer is: birds. They are like living airplanes. But suddenly Spider-man shows up! And behold, he looked at the rising sun, and he smiled.

Once upon a time..

There was an English student who did not know what to write. She thought about it for hours when suddenly something very strange happened: A bright light appeared in the sky. Somehow it put a smile on my face.. and my cookie turned into a unicorn and the unicorn was glittering&pink. It was flying through the clouds. I had imagined the clouds to be soft and fluffy but the marshmallowness exceeded his wildest dreams. I saw a unicorn on the of the land. It was pink. It danced on a rainbow. And that unicorn had a huuuge d*ck which was why the one-eyed pirate was painting at it.

Once upon a time..

there was free campus-coffee but behold! It was poisoned by a giant purple dragon’s claws. The wizard managed to destroy it. Out of thin air a beautifully-glittering fairy appeared and started rapping drake and got crazy about it because her grandma used to do that because she was the most badass woman he ever met because she’s fond of adventures …. [continue for us on FB]

Ready Editor One

A new term – a new eMAG. New faces everywhere, coupled with the familiar ones. Yet, this term’s editors (Player 1 and Player 2) of our beloved magazine are sitting in front of their computers while everybody else is out playing in the sun. In case you haven’t heard of us, we’re the people who run after you at the end of every term with a bunch of magazines in our hands – by students for students, you know?

The position of Player 1 changes every term, so every new term a new sucker is challenged by being chief editor and trying to figure out how the hell everything works and how s/he is going to publish something readable at the end of term. Luckily, Player 1 is not alone. S/He has his trusty deputy (Player 2) at hand. Player two is, for those of you who like Game of Thrones, the Hand of the King. In this case, Hand to the Editor: advising, shadowing and helping the editor in his/her daily tasks. “But it’s just a magazine – why do you take on so much without getting any credit?” Player 1 is bound to hear that sentence a million times whilst whining about how much s/he has to do. But it’s the product. The finished magazine that fuels our desires and motivates us enough not to go completely insane over the course of time.

So what do we actually do?

Feedback on my own article

This means work… and a lot of it. Not only during class. No, mainly outside of class. You think we sit at a bar all Friday night drinking tequila. Yeah we would love that, actually. Unfortunately, we’re too damn busy. For instance, we have to rewrite a shitload of stuff, draft a million emails and worry about our little sheep that are in the course. You slowly start to realize this can’t be accomplished by a single person or you’ll lose your mind. Also, every game becomes more fun in multiplayer.

Get to know our team

You’ve already heard about the deputy, saving our Player 1 from forgetting appointments but we’re talking about finishing an entire magazine! You need more than co-operation for that. Not an issue, I tell you, because there are enough crazy people here at university to fill those roles. The greedy House Advertising, for example, always looking for the best deal and trying to make enough profit to print the bloody thing, while House Promotion is the one that bugs you at least once a term right in front of the Alte Cafete. Seriously, I would not

Feedback on my own article

recommend messing with them, so just take your copy and leave in peace. Now that you own your very own copy, have a look inside, look how colourful it looks! That was House Layout that will work their (tech) magic to create this clash of text and pictures. Or you know, you’re a freshman, have had no opportunity to meet any of us yet. Too sad, you think, but you’re in luck: you can head over to the realm of House Website… right here: emag-augsburg.de (basically where you are right now so the first step is done.. now click that shiny button saying “print”… go ahead. Dooooooo it.) and have a look at aaaaaaall the magazines (back to #17) that have been printed so far.

You have better stuff to do than to sit in front of your computer and stare at old eMAGs? Why not have a look and judge afterwards, hm? Also, if you want to meet us in person, you should mark the following dates on your calendar:
• Wed, 25.04.2018 – Promotion event for eMAG Website
• Wed, 13.06.2018 – International Day

Where? Hörsaalzentrum. Why? Because we can. So be there and get your mind blown by our amazingness. You better be there!

Author & Pictures: Lea Toleranza